Competitive intelligence, may sound like corporate espionage to the uninitiated, but it's far from that cloak-and-dagger imagery. It's about understanding the market in which your business operates, the competitors you face, and the broader environment that shapes consumer behaviour.
Competitive intelligence, may sound like corporate espionage to the uninitiated, but it's far from that cloak-and-dagger imagery. It's about understanding the market in which your business operates, the competitors you face, and the broader environment that shapes consumer behaviour.